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AltPROP is Real Estate Technology for Everyone Else — the buyer who does not want to be a lead, the seller who does not want a listing agreement they cannot read, the agent who wants software that also runs a transaction, the developer who wants an API instead of a data-licensing contract.
Every real estate platform before this one asked: how do we monetize the participants? We asked: how do we get out of their way and charge for the moment they actually need us?
The four principles
The category has one economic model — sell leads back to the industry. We picked the opposite one. Buyers pay nothing to be introduced. Sellers pay a fair, disclosed fee. Providers pay per qualified lead. Your inbox, your address book, and your search intent are never for sale.
Buyer representation, seller authorization, and identity verification are treated as prerequisites — not paperwork. If a required step is missing, the platform refuses to move forward. That is the whole reason a licensed brokerage sits inside the platform instead of next to it.
Consumers, professionals, and developers share the same underlying building blocks — listings, identity, agreements, payments, connections, credits. The consumer app, the brokerage back office, and the developer API are three doors into the same building.
The default checkout is a card. Underneath it, the same charge can settle in stablecoin rails where appropriate. Wallets are optional. The consumer never has to know a blockchain is involved unless they want to.
What we will never do
These are not marketing lines. They are enforced in the codebase, disclosed in the RESPA/ABA statement served on every page, and audited in the compliance evidence packet we publish for underwriters and grant reviewers.
We will never sell your name, email, phone, address, or search history.
We will never charge a buyer to be introduced to a listing.
We will never publish a listing without the required seller authorization.
We will never bill a service provider for a lead they cannot dispute.
We will never force a consumer to hold a wallet or a stablecoin.
We will never lock your own data behind a support ticket.
Who we are
PROP, LLC is the holding company. It operates AltPROP, the technology platform you are using right now.
PROP Realty (TREC License #9013986) is the licensed Texas brokerage. It is an affiliated business of PROP, LLC and the flagship operator on AltPROP. Full RESPA disclosure is served on every page — you are never required to use PROP Realty to use AltPROP.
PROP Lending is the planned affiliated lending arm. It is not yet operational. When it is, the same affiliated-business disclosure will govern it.