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We are not chasing a portal, an access network, or a brokerage disruption. We are shipping the operating system all three assumed someone else would build.
Legacy portals sell leads back to the industry. Access networks sell distribution. Brokerages sell service. Nobody sells the underlying operating system to the participants themselves. AltPROP is that OS.
We charge for the connection between buyer and listing, buyer and buyer-agent, seller and pro. We do not sell inbox data, browse history, or search intent — consumer-friendly economics executed at fintech quality.
PROP Realty (TREC #9013986) is a licensed Texas brokerage embedded as the flagship operator on the OS. Buyer, seller, identity, and AML gates are enforced by the platform — not left to policy. Defensible moat, not liability.
Tokenized cards, custodial crypto checkout, and self-custody stablecoin rails. Sellers denominate in USD. Crypto-native buyers can settle in stablecoins. The card rail is architecturally separated from any on-ramp exposure.
Licensed operations, a full-stack OS, connection-fee unit economics, and on-chain-optional rails — four intersecting moats that compound with every counterparty added.
Anyone can ship an MLS-scraping listing site. Very few founders can ship one that is also a functioning brokerage that can legally represent, negotiate, and close. That gap is the moat.
HomeMatch, transaction coordination, e-signature-backed BBAs and co-marketing, KYC/AML, credit-ledger AI, professional marketplace, agent CRM. Competitors ship each of these as a separate startup.
Providers pay per qualified lead. Sellers pay a monthly subscription or a one-time engagement. Buyer-side coordination is a professional pass-through. Same lane, different SKU. Full unit economics under NDA.
The default consumer experience is Zillow-familiar. On-chain rails sit under the hood for counterparties who want them — we can qualify for crypto-native grant programs without alienating the traditional consumer.
Platform revenue and brokerage commission revenue live in separate entities. Full RESPA affiliated-business disclosure is served wherever AltPROP and PROP Realty appear together.
PROP, LLC
Parent holding entity
AltPROP
Technology platform
Marketplace, co-marketing agreements, connection fees, developer APIs.
PROP Realty
Licensed TX brokerage
TREC #9013986. Buyer representation (BBA), full-rep listings, transaction coordination.
PROP Lending
Planned affiliate
Future lending arm. Not yet operating. Disclosed in advance of launch.
PlannedAffiliated Business Arrangement (RESPA). You are not required to use PROP Realty to use AltPROP, and there are frequently other providers of similar services available to you.
The stack is not a roadmap. Each rail below is deployed in production and covered by the compliance evidence packet.
Hosted PCI-compliant tokenization via an established gateway. The card MID sells services only; no on-ramp or exchange activity is routed through it.
Regulated payments provider handles hosted crypto checkout for buyers who prefer to settle in cryptocurrency, with USD-denominated invoicing throughout.
Direct stablecoin settlement on the leading EVM networks for large crypto-native counterparties. Network selection and reserve policy documented under NDA.
USD-denominated quoting anchored to an independent price oracle so on-chain settlements always clear against a verifiable reference rate at the time of quote.
Identity verification runs through a regulated partner with a fail-closed posture — the platform never proceeds on a soft-fail response, and every high-value flow requires a verified identity.
AML partner sits alongside platform-side velocity controls (single-charge and rolling-30-day thresholds), which enforce KYC gating on off-nominal transactions before they touch the card rail.
Everything under this heading is running in production, right now, on the origin you are reading this from.
The homepage you are on right now serves live listings, live payment rails, and live compliance gates. Not a slide deck — a running system.
Buyers, sellers, renters, landlords, investors, agents, and pros each have a dedicated funnel and dashboard. No persona is retrofitted onto a repurposed template.
Automated evidence generation for BBA, co-marketing, KYC, AML, and payment gates. We can produce a signed compliance packet for underwriters and grant reviewers on demand.